Tourists Management Strategies for Gold Coast - myassignmenthelp

Question: Discuss about theTourists Management Strategies for Gold Coast. Answer: Introduction The concept of strategic management is usually taught as core discussion for some stages for the management of tourism. It is important to understand in forming tourist based management strategies the subject of strategic management plays an important feature for the company (Burgin, 2015). The report will discuss in detail about the site analysis of Dreamworld. The report will also discuss in detail about the issues which the company facing recently with accidents and deaths in the parks. The report will discuss about various management practices undertaken by the company. In the end, the report will suggest some recommendations for the company. Background of the site The report will discuss in detail about the Dreaworld which is a theme park located in Gold Coast in Queensland, Australia. This theme park is considered as one of the largest theme park with more than forty rides as well as attractions which also contains five roller coaster rides. The park is primarily built with many kinds of themed lands like DreamWorks Experiences, Ocean Parade, Gold Rush Country, Wiggles World and Tiger Island and many more (Hundloe et al., 2015). These themed lands have a collaboration based on exhibition of animals, rides, shops of merchandise and food outlets. This theme park has been noted for being one of the best locations of the country and various big entertainments shows like Big Brother had been filmed in the studio situated in this park. The company also expanded which offered the concepts like White Water world and many other concepts for growth. Many times, the Dreamworld also propounded the idea of keeping the park open after dark as well. The eve nt is mainly called as Screamworld which consist all kind of thrill rides as well as especially selection of children rides. Management issues The theme park is facing number of issues in the recent time. Especially in recent time, when four people died in Dreamworld, there has been detailed investigation in the matter. The industrial relation by Queensland minister mentioned that safety auditors were appointed to initiate investigation at Dreamworld and also inspect Wet n Wild and other theme parks like Australia Zoo and similar theme parks. This is mainly related to saving the visitors for the theme parks which restored the confidence of people since it is considered as a prime asset for Queensland and during the busy season like Christmas management becomes a challenge (Dedekorkut-Howes and Bosman, 2015) At the same time, there has been a lot of scandal around the death of the kids since the tragedy has shaken the family of the kids and the people. In addition, there has been a lot of support right after the horrified accident that killed four people at the park. It is important for the management that must take accounta bility of the event and immediately take corrective measures. As per the union, there are many operational based issues with the theme park for more than a year right before the fatal incident. The organization has promised to leave no stone unturned in investigating the case. The worker of the country said the park has been dealing with number of issues with number of different incidents and include other similar accidents in the past. The right thing for the company to say that there have been challenges for the union to properly raise and rectify the policies for the company and take it further to the point where the information is received from the manufacturer (Abodeeb et al., 2015). Current management practices on the site The company is investing so many concepts like it has recently opened its first LEGP store which was certified as first for the company with brand new precinct right in front of the right accessibility that exist within as well as external to the company or park. This store must have covered an area of three hundred and fifty meters and provided with one of the largest ranges in the country containing the LEGO products and services. It also characterized among ten life size models which different items for collectors and popular pick a brick wall. The company is considered as the world of pleasure consisting fifty rides as well as attractions and it also include within eight parts or themes of different worlds. Out of all the attractions, this company is considered as the fastest and tallest thrill rides in the country along with precincts based on the companys offering for the sake of entertainment of people of every age (Dizdaroglu and Yigitcanlar, 2016). The company is also a home for the places like Tiger Island which is also considered as one of the largest interactive facility in the world. In 1989, the company was bought from the original owners since there was so much of financial trouble, staff or managers were appointed for Mortgage in order to take proper control. There is new program for restructuring and management team with much efforts that are managed to regain the attention for different marketing based functions or operations. While operating, the company also managed to raise visitors to park by fifty one percent which are now present with almost two million every year. The company was the part of the operations in many independent theme parks which was invested over forty million dollars on activities like marketing as well as capital all through the park (Waters, 2015). In the year 1995, the company was sold to Businessman of Singapore and with investors. In addition, the international investment review board also provided final permission for the merger and acquisition. In the initial year, Mr Kua also invested twenty million dollars along with expansion of the park. A vital step taken by the company is based on processes associated with the part of broad and more comprehensive reviews for the portfolio of group. The health club was also announced by the company which was actually considered as a best option to increase the overall shareholder value in order to divest the business and also allocate the capital to the highest opportunities for the core businesses. The companys process of consolidation is now also focused on entertaining the customer and providing enriching experiences which also means that the team can has given a lot of priority to expansion to the business on international platform like in USA and also taken complete advantage of any kind of potential investment option is different Theme parks and Bowling related businesses (Waters, 2015). Recommendation for sustainable management The concept of the future of tourism industry looks to recognize, analyze and test all possible future growth and with future research utilizing so many prediction tools is based on developing significance in so many sectors also including tourism, travel and hospitality while providing a base for decision making. Also, the World Tourism Organization was accepted formally by the UN specifically organization and also enjoy the same kind rights with obligation with UNESCO and the global labor institution and the World Health Organization with specialized institution, tourism in global politics with identification of government worldwide with a vital role in the world economy (Waters, 2015). The government of Australian policy one must see that the future prospects of development and the growth is still very dominating. A national policy of tourism was formed to provide long run strategies for an integrated growth of the industry. At the same time, growth in the tourism industry is asso ciated with increasing the economic development but also based on developing the varied tourism development mode. This is also considered as the economic development as well as associated with environmental protection (McLennan et al., 2015). Following are some of the important recommendation for the Dreamworld: - Corrective measures should be taken: the care of culture and environment is one of the Dreamworld high priorities with key sustainable interests and point of views. The company must try to accomplish a right or sustainable balance that exists between growth and conservation. The company also tries to make the protection with conservation of environment which is an integrating part of the philosophy of the company along with the present business policy. The safety of environment health committee of Dreamworld that assist in properly maintaining an accountable approach or principle for the natural and environment resources with right waste management as well as preservation of the present flora and fauna (Scott et al., 2014). Conservation of electricity: there are many effective and conservation based improvement corrective measure that were executed with replacing metal halide light with LED electricity at Skyway Pylon by energy saving by ninety two percent. There is replacement of completely reciprocating with compressor with so different compressor for properly getting aging chiller which also saves energy based on thirty or thirty five percent. Management of waste: there are several guidelines which are a standard for the management of waste which is scheduled and solid waste. The process also makes sure that the wastes are properly recognized, handles, transported and also disposed in line with the policy of environment (ORegan and Ward, 2014). The company will have to follow 3 R policies like reduce, reuse and recycle strategy which is timely motivated and also advocated among the workforce. Conservation of diesel: therefore to rise the depleting of natural resources as well as air pollution with all kind of pump house with diesel engines that have been timely replaced with so motors for electrical therefore, it is important to reduce the consumption of diesel. Context: different amusement rides that have existed in the world for so many years. The sudden development in amusement parks with extreme level sports with increasing level of demand of some customer for entertainment of the family and for experience sake as well. but the overall success of amusement parks like Dreamworld is closely connected to investment to get innovative and getting attraction for accomplishing success is mainly because of locations or near the place where the fairground also provide a more traditional kind of ride which can be for each and everyone. In places like Europe or Australia where data can be unfinished and with level of safety given by the rides looks more satisfactory for the customers (Bosman et al., 2016). In order to avoid the mechanical issues and human errors with so many serious consequences which can be much touted subject by the media and there is still some rare kind of happening as compared with attendance rates and also strike a perfect ba lance. Analysis of accidents: accidents analysis is very important by properly comparing many studies on rides at parks like Dreamworld conducted in so many developed countries. It is important that low level of apparent accident rates must be compared to the attendance of amusement parks and there is also a serious and low accident rate where the accidents that can entailed medical follow-up by fifty percent and which last less than seven days. The rate is also confirmed base on reports related to insurance organization which covers fairground users for liability in civil ground. At the same time, a study was published also shows that there are number of serious issues which has increased substantially for twenty years. But the trend is not related completely with higher attendance rate, rise in performance or high-risk user attitude (Parnell et al., 2015). There are so many causes for the shocks which is against falls, ride frame, jostling or falls over the saving the barriers along with diffused amount of pain which is experienced after taking a proper rise. Presumptions based on so many higher levels of hazards on some kind rides. There must be some classic types of rides like bumper tunnels or cars that can be blamed specifically for high number of cases of accidents. It is also important to make an assumptions for some rides which can be classic by nature like bumper cars or tunnels ride should be blamed specifically for rise in accidents. The seriousness of the current accidents is because of failures in mechanical cases with malfunction in tools as well as breakdown in a ride often faces a serious consequences specifically for passengers since the real speed for the ride or with height of the current structure (Parnell et al., 2015). The presence of any kind of masked psychology behind the accidents is because of ride that users take and later met the physician for any kind of delayed disorders as compared to time and risk taken in cases where an accident did not occur most importantly. There can be complaints for headaches, or dizziness or nausea as well. This disorder further can be because of exposure to high speeds and sometimes minor shocks causing a lot of trauma on the rides (Yigitcanlar et al., 2015). Requirements for regulations: there must be protocols which is depleting largely and there is no any kind of restrictions. In addition, the standard set by the industry for the structure based designs and machinery with operations that has been adopted by number of developed countries and can be used as an example for ride control. Conclusion It is important to understand here that there are so many generic strategy based resources that exist and predominately producing and especially with subject resources aiming on the tourism service based contexts that can be challenge sometimes. There are some key strategic and management tactics for theme parks and for the tourists. This is why it is important for the company like Dreamworld will thus be important for anyone teaching a strategic based management models targeted at tourist. T he issues of accidents are common occurrences in amusement parks and cases like ride malfunction and skinned knees happen occasionally. However, theme parks have so many corrective or safety measure in place to make sure that time of the family is to have a fun (Yigitcanlar et al., 2015). At the same time, there are so many state inspectors with so many regulatory agencies that are in charge with fixed rides like roller coaster and it is important to find large parks like Dreamworld and it is im portant to keep a close eye on these kinds of rides which can move from fairs, carnivals and other travelling related attractions. However, one doesnt have to leave the well being of the people solely in the hand of the regulators. Reference Abodeeb, J., Wilson, E. and Moyle, B., (2015). Shaping destination image and identity: insights for Arab tourism at the Gold Coast, Australia.International Journal of Culture, Tourism and Hospitality Research,9(1), pp.6-21. Bosman, C., Dedekorkut-Howes, A. and Leach, A. eds., (2016).Off the Plan: the urbanisation of the Gold Coast. CSIRO PUBLISHING. Burgin, S., (2015). 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